A NOTE FROM THE CCHA PRESIDENT:
At times, we find that the hardest decisions we have to make result in the best outcomes.
Over the past few months, the Board and I have been struggling with determining a vision and focus for longevity of the Association. Our program attendance was slowly waning. We had not been able to generate enough committed and interested members to volunteer in building a committee structure that would become the building blocks to repopulate our Board and Executive seats over the future years as our terms ran out.
Quite honestly, we were fearing that the hard work that we had put into community recognition and the establishment of a membership was starting to lose steam.
At the same time, a lot of the things that we were trying to accomplish were being developed through the tourism committees of our local Chambers of Commerce.
Charlotte County’s three distinct geographic pockets have needs specific to their areas, and those businesses were finding that it was best to participate at a more local level; the CCHA’s restaurant membership suffered as a result. With the stronger local support and development came a duplication of efforts between what the CCHA was trying to accomplish and those of the Chambers.
To lessen the confusion to our members (and to future potential members) it became quite obvious that a partnership with the Chambers was the answer we had been searching for. By aligning the CCHA with the Tourism Committees of the Chambers, it allows us to take advantage of a broader volunteer and resource base and truly focus on what has always been what we felt was most important…providing training and educational support to our hospitality industry.
Consequently, the Charlotte County Hospitality Association Executive team and its Board of Directors unanimously voted to restructure the organization of the Association to align with the Englewood Chamber, Punta Gorda Chamber and soon-to-be-established Charlotte County Chamber Tourism Committees.
What exactly will that look like? Well, we’re not quite sure, but we’re committed to working on it until we believe it’s what our local business owners need and want. In order to do that, we need to hear from YOU. Become involved!
Very soon, you’ll be hearing more about the realignment, a newly formed Tourism Committee in the Charlotte County Chamber, and how you can participate. I strongly encourage all to become active, and to take advantage of the opportunities that this partnership will create. I guarantee it won’t be a hard decision, and it will result in a very good outcome!
Denise Dull - Integrity Employee Leasing & CCHA President